New Handy Tips Guide
Some time ago members received information on a special discount being run for the “B and B Success” package by Totem Tourism Marketing. For a very reasonable price members could purchase a copy of the book as well as a compendium of published newsletters composed by the company.
The book not only covers issues related to Bed and Breakfasts but many of the areas covered within the book and newsletters could easily be applied to guesthouses and the smaller hotel. We are going to be including a small helpful hints section from now on in each newsletter, based on the content of “B and B Success” so look out for it!
If you want to have more details about the book or special offer package, e-mail Beth in the office or give her a ring 01792 403333.
Handy Hint for August
Lets start with a simple one – build a business customer database! This works well with the business travellers/customers but also equally with leisure travellers/customers because more than likely they have a job, work for a company and have colleagues who may be interested in the same types of things as they are.
So, get a nice big box, cut a letter hole in it and cover the box in attractive paper or something in keeping with your décor. Put the “Business Card Box” in a prominent place and make a sign explaining what it is for.
Each month make a prize draw from the collected business cards – the prize could be anything from a box of chocolates to a free weekend break at your establishment. Send them a postcard with your latest offer to say either “well done, you’ve won” or “sorry you have lost but here’s a way to console yourself”
The point here is not the prize, it’s the database which is building inside the box and the contact which you can now have with your previous customers. It’s even more valuable than building a database from a list of companies as these are actually people who have stayed in your guesthouse/bed and breakfast/hotel so they know you and how good you are.
Give it a go and let us know how you get on with building your business database!